“Kimberly-Clark uses “virgin” fiber from clearcut ancient forests.”
Ever wiped your "behind" or blew your nose while thinking of Canadian ancient forests? No?! This has to change.
From now on you´ll be asking yourself where that piece of toilet paper actually came from which you just flush down the toilet, especially if yours has been produced by Kimberly-Clark.
In case you want to know from me now why you´ll be thinking of trees the next time you finished your business, then just keep reading.
Kimberly-Clark is the largest tissue product company in the world. It manufactures the popular Kleenex brand of tissue products, which is sold in several formats – toilet paper, facial tissue and napkins.
Holy crap! Try to imagine this: Kimberly-Clark produces 3.7 million tonnes of tissue products annually and generates net sales of US$14.3 billion. The company has offices, factories and mills in 38 countries and its products are sold in 150 countries. Kimberly-Clark also produces an extensive line of commercial toilet paper and paper towels that are sold to institutions like universities, high schools, governments and businesses.
Kimberly-Clark clears Canadian ancient forests, essential in fighting climate change and providing home to wildlife like caribou, wolves, eagles and bears, into products that are flushed down the toilet or thrown away.
Many of the products Kimberly-Clark sells under the brand name Kleenex have a very low recycled content, if any at all. In fact, Kimberly-Clark seems proud its facial tissue is made solely of virgin (tree) fibre – most of which comes from ancient forests.
Despite the fact that Kimberly C. has the capacity to make a much higher percentage of its products from post-consumer recycled fiber, Kimberly-Clark chose, in 2003, to use 2 550 000 metric tonnes of virgin fiber to produce its tissue paper products globally, which end up being sold in your neighbourhood shop around the corner.
Well, fortunatly I don´t have to worry about this stuff, since my toilet paper is made of recycled material and unbleached. Thank god for available alternatives!
You want to know what you can do? Here is a short list:
Let´s do something against the environmental destruction. Together we can make a difference. Personally I sent an email to Kimberly-C. and will also talk about this with my friends and relatives.
This campaign has been organized by:
~ p e a c e ~
